Press Releases

E-Marketing Tackles Mobile Users, Simplifies Data
Coremetrics 2009 Launches in ANZ

Melbourne, Wednesday 8 October 2008 – Coremetrics, today responded to global customer requests for digital marketing solutions that simplify website visitor data and also capture information on mobile users, with the launch of ’Coremetrics 2009’.

The updated suite of web analytics solutions addresses an international business and marketing need for easier understanding and better navigation of complex web analytics data. Through heightened reporting and benchmarking capabilities, marketers can now quickly measure how they’re performing against competitors. They can also better understand the impact mobile devices have on their marketing campaigns.

Kevin Mackin, Coremetrics’ general manager for Australia and New Zealand, said, “Local businesses are quickly realising that there’s massive opportunity to acquire, convert and retain customers through the use of sophisticated digital marketing tools. A deep knowledge of who the customer is and what they are doing on the web site has become the “bread and butter” of today’s digital marketer.

“The advantage we have down here is that solutions like Coremetrics 2009 have already been road tested and developed overseas in a more advanced market so for local companies ready to take the next step, the finest solutions are ready and available. And that’s what Coremetrics 2009 brings to the table – an easy-to-use yet sophisticated solution where you don’t have to rely on IT or a vendor to gain valuable insights into your business.”

About the Upgraded Services

Coremetrics Benchmark: Coremetrics Benchmark gives businesses a highly visual and customisable dashboard for analysing their site’s performance competitively and historically. Clients can compare their business’s performance against a vertical and a sub-vertical, as well as against the historical performance of their site.

Coremetrics Explore: Coremetrics Explore is an ad-hoc reporting application that empowers businesses to independently create custom reports on the fly, without having to rely on IT or an analytics vendor. With Coremetrics 2009, businesses will be able to take advantage of Explore’s new best practice, standard reports to more quickly gain insights into business trends such as marketing channel shift and visitor engagement. Marketers can easily customise their reports to deliver the right data to the right stakeholders in the right context by taking advantage of new functionality, including:

  • Mobile Analytics - to understand the role mobile devices and carriers play in the success of online marketing campaigns. Users can correlate the data with other values such as pages seen, product purchased, marketing channels, visitor geography and more.
  • Relational Zoom - to immediately relate one set of data to multiple data sets, and uncover hidden data relationships.

Coremetrics Analytics: Coremetrics Analytics provides the most accurate and complete record of visitor behavior, capturing every click of every visitor over time, and storing them in Coremetrics’ LIVE (Lifetime Individual Visitor Experience) Profiles secure data warehouse that comes standard with the solution. Coremetrics 2009 introduces several customer-requested refinements to Coremetrics Analytics, including a new annotation function so that users can flag important data points and trends.

Coremetrics Search: Coremetrics Search gives marketers greater control over their online dollars through enhancements to bid management rules. Marketers can now tie bids to imported metrics such as inventory or cost of goods sold (COGs), calculated metrics such as net revenue or ad revenue per page view. Through these new rules, marketers can focus on their advertising spend and avoid paying for keywords tied to low- or out-of-stock items.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.au

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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