Press Releases

Coremetrics Open for Business in APAC
Local Demand for Digital Marketing Solution Brings Coremetrics to Melbourne
and Hong Kong

Melbourne, 20 May 2008 – As competition in the local e-commerce space heats up, digital marketing provider Coremetrics has launched in the Asia Pacific region. Two new offices in Melbourne and Hong Kong will offer local support to existing global customers and build new relationships with companies across a range of industries including travel, retail and financial services.

Coremetrics’ move into Asia Pacific is a direct response to the growing demand for web analytics and digital marketing solutions in the region’s billion-dollar online advertising and marketing industry. Coremetrics will strike up local partnerships and utilise direct sales models to build the local operation.

Kevin Mackin, Coremetrics’ general manager, ANZ, said, “There’s a lot of talk from companies across APAC about the struggle to monitor the effectiveness of online marketing and advertising campaigns. They’re spending billions of dollars on e-commerce activity but don’t understand who their customers are and how they’re interacting with the company. You simply can’t drive sales unless you have this information and deliver relevant content to your market.

“International companies, with US and Europe offices, are touting the benefits of digital marketing technology to their APAC counterparts which is boosting local demand here. And we’re seeing increased interest from SMEs looking for cost-effective ways to maximise their online marketing efforts. We’re thrilled to offer the region a superior on-demand solution and access to Coremetrics’ global industry experience.”

Kevin Mackin will head-up the ANZ operation in Melbourne, with more than twenty years experience in the local IT industry. The Hong Kong office will be driven by Tony Tsang, an industry veteran with experience in IT and Telecommunications in Asia. Kevin and Tony worked together at WebEx where they grew that business to a multimillion dollar operation throughout Asia Pacific. WebEx was acquired by networking giant Cisco in 2007.

More than 1,000 online business sites across the world, transacting more than $15 billion this year, are using Coremetrics’ SaaS solution to maximise their online marketing efforts.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.au

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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