Press Releases

Coremetrics Option for HBX Analytics Customers in ANZ
Coremetrics to Shake Up Local Web Analytics Market, Offering HBX Analytics Customers a New Migration Program

Melbourne, 22 April 2008 – Coremetrics, the leading provider of digital marketing optimisation solutions, announces a migration program for ANZ companies currently using Visual Sciences HBX™ Analytics. The program gives HBX users an alternative in a time of uncertainty surrounding the product’s future.

Coremetrics general manager for ANZ, Kevin Mackin, said, “Since Omniture’s acquisition of Visual Sciences, it’s clear that companies in Australia and New Zealand using HBX Analytics face a lot of uncertainty around where the solution is headed. We want to give them another option in terms of product migration, so they don’t feel backed into a corner. What we have to offer is very compelling.”

All HBX Analytics clients in the ANZ region who migrate to Coremetrics will receive up to six month’s free usage (18 months service for the price of 12 months) and 50% off implementation fees.

The program also includes a free migration of historical KPIs, an ’Accelerate Program’ to help get the new service up and running quickly, a tag audit at six months, plus two online training sessions. These services are included as an effective way to overcome both the cost and common technical challenges of migrating from one analytics package to another, such as retagging, the process of learning a new tool, and the preservation of historical data.

Coremetrics solutions are designed for both enterprise and SMB customers. Its Online Analytics solution delivers the best choice for HBX clients in Australia and New Zealand with:

  • Simplified deployment through a wide array of user-friendly reports for key roles, such as marketer, merchandiser, and site designer, in specific industries including financial services, media, retail, and travel.
  • An intuitive interface designed for business users.
  • Full segmentation on lifetime behavior is available to all users enabling accurate analysis and targeting.
  • Guarantees for data collection and reporting availability, data accuracy, and customer support response time through standard SLAs.

To find out more about Coremetrics’ HBX migration program contact: cmap@us.ibm.com

Coremetrics offers solutions designed for both enterprise as well as SMB companies. The Coremetrics solution set includes a full suite of digital marketing applications in addition to Web analytics. The scope of Coremetrics’ digital marketing suite is unparalleled in the industry with a single interface that enables marketers to effectively manage paid search across multiple vendors, deliver site recommendations based on both individual and group behavioral dynamics, and easily leverage behavioral data to target emails.

Coremetrics Online Analytics was also recently named as a Web Analytics “Leader” in The Forrester Wave™: Web Analytics, Q3 2007 report (September 2007).

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300M in documented ROI and 87% of clients recognise ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.au or call (Aus) 1800-69-CORE or (NZ) 0800-69-CORE.

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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