Press Releases

Customer Behaviour to Shape A New Generation of E-Marketing
Coremetrics and Experian CheetahMail Deliver Behavioural-Targeted Permission-Based Email Campaigns

Melbourne, 23 September 2008 – A strategic partnership between Coremetrics, a leader in digital marketing solutions, and Experian CheetahMail, a leading provider of email marketing and customer intelligence technologies, presents the Australian market with the ability to deliver email marketing messages based on a customer’s website activity.

Creating relevant and timely promotional messages for individual customers is a key objective for Australian businesses, who will now benefit from Coremetrics’ ability to track online customer behavior and use this information in conjunction with their email response data to deliver targeted email marketing campaigns via Experian CheetahMail’s automated email platform.

Unlike other web analytics platforms, Coremetrics gives businesses the ability to track the behaviour of customers who are returning to your site, which significantly reduces the possibility of customers receiving the same marketing email twice.

Kevin Mackin, general manager ANZ, Coremetrics, explains how targeted email campaigns are a powerful way to build customer relationships, “Understanding and applying detailed knowledge about what customers are buying and which parts of the website they’re visiting means you can open a very personal dialogue with them through your email campaigns.

“Australian businesses have grasped the value of delivering relevant content on their websites but they need to apply this approach to all forms of communication, especially email campaigns. Imagine being able to identify customers who’ve abandoned their shopping carts with items still in them, and prompting sales with a tailored reminder notice or relevant ’sale’ opportunity?”

According to John Merakovsky, general manager, Experian CheetahMail, relevant messaging is critical to extending customer loyalty and showing customers you value them. The addition of web based behavioural data enables marketers to re-engage and connect with customers when they are in a buying mood. “Today’s customers have more options available to them than ever before and by allowing businesses to identify visitors’ and customers’ individual product and service preferences through their browsing behaviour, we’re making it much easier to increase conversion rates by sending targeted and relevant information such as shopping cart reminders, up sells and cross sells.”

Coremetrics’ and Experian CheetahMail’s advanced behavioral targeted email campaigns also feature the ability to ensure privacy compliance, automated scheduling, simple implementation and the ability to automate or manually import analytical data.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300M in documented ROI and 87% of clients recognise ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and WebTrends. In Australia, Coremetrics is based in Melbourne. To learn more about Coremetrics, visit www.coremetrics.com.au or call (Aus) 1800 69 CORE or (NZ) 0800 69 CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.php.

Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit www.cheetahmail.com.au or email info@cheetahmail.com.au

Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with a competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.

Clients include organisations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in the excess of $3.8 billion (£1.9 billion / €2.8 billion).

For more information, visit the Group’s website on www.experiangroup.com.

The word “Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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