Press Releases

Coremetrics Wins UpShot 50 Award

Recognized for Innovative, Powerful and Useful Marketing Solutions

San Mateo, Calif., 19 February 2009 – Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that it has won a prestigious UpShot 50 Award. The UpShot 50 recognizes marketing technology companies that are reshaping the world of marketing through innovative and useful marketing solutions.

“The UpShot 50 winners represent some of the most significant technologies shaping marketing today,” said UpShot Institute co-founder, Chris Ross. “These are key marketing tools and technologies to which all marketers should be paying attention"

UpShot 50 winners were nominated by marketing professionals and ultimately selected based on votes from the marketing community. As marketing technology as a category comes into its own, UpShot Institute works to assure that leaders in the category receive recognition for outstanding offerings.

“We are honored to be recognized as a marketing technology leader by the UpShot Institute,” said Joe Davis, CEO of Coremetrics. “Our single most important goal at Coremetrics is to deliver the best and most innovative solutions available, so that our customers can better measure, analyze and predict online marketing results. We will continue to develop products that help customers manage their marketing programs like any other mission-critical business function: fully measurable, aligned with business goals, and therefore, improvable.”

About the UpShot Institute
The UpShot Institute is an information, analysis, education and consulting services firm, with a focus on marketing technology and the ways in which it may be applied in marketing organizations. The UpShot Institute delivers a range of useful resources and opportunities for both marketers and vendors, such as free on-demand summits, workshops, vendor reports, podcasts and the insanely popular UpShot 50 Awards. The UpShot 50 are companies recognized for offering the most innovative, powerful and useful marketing tools and technologies who are empowering marketers in today's complex new world.

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com.au or call us directly at:
(Aus) 1800 69 2673
(NZ) 0800 69 2673

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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