Press Releases

Migration Offer for Asia Pac Omniture Customers

Coremetrics Strengthens Leadership in Local Web Analytics Market

Melbourne, 19 October 2009 – Coremetrics, the leader in marketing optimisation, today announced a free migration program for Asia Pacific companies currently using Omniture’s web analytics services. Until 15 December 2009, any company interested in switching to Coremetrics can secure free implementation services including data migration and training, together with a no risk, 100% money back guarantee.

The unique migration offer overcomes significant cost issues and common technical challenges typically associated with migrating from one analytics package to another such as retagging, learning a new tool and preserving historical data.

Coremetrics’ leaders say that the migration offer reflects the organisation’s long-term commitment to the Asia Pacific region and its determination to provide the most compelling opportunities for companies looking to gain a comprehensive, three dimensional view of online customers and prospects.

Kevin Mackin, ANZ general manager for Coremetrics, elaborated on the announcement, “There’s no doubt that businesses across Asia Pacific are actively looking for a strong business partner to help enhance their knowledge of customers and prospects so they can make informed and highly competitive marketing decisions. So much so that it’s driving a surge in demand for web analytics services that build profiles of every visitor and offer business decision makers actionable data about trends and behaviours specifically for their market.”

From SMEs to large organisations, Coremetrics is enjoying strong worldwide growth, recently signing Adidas, Virgin Atlantic Airways and publisher HarperCollins. “Coremetrics has exceeded its Q3 sales objectives, which reflects business sentiment that today’s leaders must target, communicate and engage customers on a personal level whether it be online or in-store. But this is only possible if you have the technology in place to gather insightful data on all your online visitors, and for many, to be able to bridge the gap between the online and brick-and-mortar store.

“What we’re offering the Asia Pacific market today is a very compelling reason to switch web analytics providers for absolutely no cost and no risk. In an industry where many web analytics providers are consolidating, it’s an opportune time to partner with a vendor like Coremetrics that’s shown stable growth and a long-term commitment to the region,” concluded Kevin Mackin.

What’s on Offer:
  • Import up to 12 months of historical key performance indicator data from Omniture at no charge.
  • Comprehensive training
  • Low monthly fixed fee
  • No risk, money back guarantee if you’re not satisfied with service and support during the first 12 months.
  • The choice of one of the following advanced analytics offerings:
    • Coremetrics Monitor – provides near real time, continually updated information on web site performance.
    • Coremetrics Export – allows customers to self-configure and schedule data exports for use in marketing initiatives or to address ad-hoc analysis needs.
  • Ongoing world-class support

Who Can Take Advantage of Our Offer?
Any organisation currently using Omniture (HBX or Site Catalyst) as their web analytics solution is able to take advantage of Coremetrics’ Omniture migration offer. For more information, please contact the Coremetrics’ ANZ head office on 1800 69 CORE or email cmap@us.ibm.com.

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com.au or call
(Aus) 1800 69 CORE or (NZ) 0800 69 CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media and Analyst Enquires:
Frances Ward
Solid Ink Communications for Coremetrics
Tel: +61 (0) 413 789 335
Email: frances.ward@solidink.com.au

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