Press Releases

Coremetrics Announces Platform for Continuous Optimisation

Melbourne, 20 May 2009 – Coremetrics, the leader in marketing optimisation, today announced new details about its market strategy. Central to this strategy is the introduction of the Coremetrics Continuous Optimisation Platform, a unique system that addresses the need to more successfully convert and retain customers online.

At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behaviour over the long term, including offline information, not just the first or last click. The historical data can be used across all Coremetrics products and consequently, across all marketing campaigns to relentlessly optimise results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email and across multiple ad networks.

The Continuous Optimisation Platform makes any online marketing program far simpler to execute and easier to understand by defining an intuitive, three-step methodology to any marketing cycle. Those three steps are Anticipate, Automate and Syndicate. All Coremetrics applications are designed to support this methodology and complement each step.

Anticipate
Online consumer behaviour is more complex than many marketers have been led to believe; single session metrics are easy, but neither revealing nor accurate. The Continuous Optimisation Platform combines both online and offline data with next-generation proprietary analytics to build a long-term history of a customer’s behaviour to better address their constantly changing needs. Coremetrics’ integrated suite of applications can react to what people did after leaving a particular site, capturing brand and marketing impressions and serving content that embraces all of their browsing behaviour. In this manner, the Continuous Optimisation Platform positions businesses to better predict their customers’ preferences and predispositions.

Automate
The Continuous Optimisation Platform makes it exceptionally easy for marketers to manage campaigns automatically. The platform delivers specifically tailored content to individuals automatically that reflects past and current browsing behaviour. For example, should someone sign up for a product or service, the Continuous Optimisation Platform uses the information to automatically improve email messages with offers created specifically for that person. Coremetrics’ interactive dashboards show exactly what customers are doing, in real time. Optimising interactions with the customer happens automatically and fluidly, so campaigns can be managed with fewer resources and in less time.

Syndicate
Due to the profusion of social media and increasingly sophisticated browsing patterns, customers are gaining more control over how they experience a site or brand. Businesses are finding it harder than ever to reach customers who leave their sites. The Continuous Optimisation Platform makes it easy for marketers to confidently push the best offer through the right media channel every time, delivering personalised content to a website, emails or ad networks. The platform enables marketers to easily and confidently pass data and insight to any marketing partner. Further, the historical data can be used across all Coremetrics applications to deliver truly integrated marketing programs.

The online marketing applications that make up the Continuous Optimisation Platform include:

“We’re making it easier than ever for any business to automatically make the best offer to their customers every time, anywhere,” said Joe Davis, chief executive officer, Coremetrics. “Our methodical approach to online marketing and merchandising is based on an integrated platform where each individual tool harnesses a 360-degree view of the customer, bridging gaps across marketing programs and yielding a complete, multi-channel view. Our platform and applications eliminate the mind-numbing complexity that is all too common in other offerings. Ultimately, the power of the platform provides marketers an easy way to relentlessly optimise their online marketing.”

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value.

Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.au or call (Aus) 1800 69 CORE or
(NZ) 0800 69 CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.php.

Media and analyst enquires:
Frances Ward
Solid Ink Communications for Coremetrics
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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