Press Releases

Coremetrics Announces Significant Enhancements to LIVEmail, Search and Intelligent Offer Applications

Upgrades help customers better tailor content to online visitors

Melbourne, 28 May 2009 – Coremetrics, the leader in marketing optimisation, today announced significant enhancements to three of its key applications: Coremetrics Search™, Coremetrics LIVEmail™, and Coremetrics Intelligent Offer™. These enhancements are designed to make it easier to target and retarget prospects and customers, and extend the reach of the Coremetrics Continuous Optimisation Platform, a unique system that forms the essential foundation for any online marketing and business process.

At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behavior over the long term, including offline information, not just the first or last click. This rich, visitor-level data is leveraged by Search, LIVEmail, and Intelligent Offer to equip marketers to even more effectively tailor content and offers to the unique needs of their customers via personalised recommendations and email, display advertising, paid search, and more.

Coremetrics Search 7
Coremetrics Search is a pay-per-click (PPC) marketing application that improves top-line business results on PPC investments while reducing operational costs and demonstrating clear returns. Fully integrated with the Continuous Optimisation Platform and leveraging detailed LIVE Profiles, this application helps businesses manage their paid search initiatives for maximum business impact.

The new release of Search 7 is faster and more flexible, delivering unprecedented efficiency and return for paid search initiatives along with reduced operational costs. Coremetrics Search 7 is already being utilised by large enterprises that individually manage millions of keywords per day. Enhancements include:

  • Fast, scalable user interface for increased efficiency
  • First of its kind Google Quality Score reporting for simplified management of complex campaigns, and more effective identification and promotion of top performing keywords
  • Bulk edit and create, geo targeting, advanced filtering, bid rules wizards and customisable dashboards

Search 7 will be available on 1 June, 2009.

Coremetrics LIVEmail 3
Coremetrics LIVEmail is an automated email marketing management application that enables users to integrate with email service providers to create targeted email campaigns that improve open rate, click through and conversion. Detailed LIVE Profiles deliver behavioral data to customise each email offer for the specific user, significantly improving response rates. Integration with Coremetrics Intelligent Offer brings personalised product recommendations directly to each email, tailored for the recipient’s online behavior. Enhancements include:

  • Email best practice programs for improved results when targeting site browsers, abandoners, purchasers, or dormant visitors
  • Advanced segmentation and filtering, configurable email release schedules, and native reporting to track campaign performance
  • Enhanced integration with Coremetrics Connect™ certified email service providers to improve email campaign distribution and efficiency

LIVEmail 3 will be available on 15 June, 2009.

Coremetrics Intelligent Offer 4
Coremetrics Intelligent Offer is an automated product recommendation application leveraging advanced algorithms and individual visitor personalisation to deliver up-sell and cross-sell recommendations across many online and offline channels. Leveraging the rich LIVE Profile data set and integrated across the Continuous Optimisation Platform, Intelligent Offer is proven to significantly increase revenues, conversion and average order value (AOV) in hundreds of installations worldwide.

Intelligent Offer 4 delivers unprecedented control and flexibility to merchandiser recommendation programs. Online businesses can now optimise and tailor their up sell and cross sell initiatives to best achieve business goals, while delivering personalised recommendations to a wider range of locations across their online properties. Enhancements include:

  • “Snap-In” Dynamic Recommendations for rapid integration of recommendations with minimal IT assistance
  • Individual Visitor Personalisation leveraging unique visitor profiles, historical and in-session data and wisdom of the crowds to present each shopper with the set of recommendations best suited to drive conversion; Profiles and recommendations are driven in real time
  • A/B Testing to determine the highest impact of multiple recommendation settings on overall site conversions
  • New Home & Category Page Recommendations deliver optimal recommendations at multiple points across a web property
  • New business rules offer unparalleled flexibility and control, enabling customers to manage sophisticated recommendations scenarios and tailor recommendation outcomes to meet revenue, margin, inventory or other business and campaign goals
  • Enhanced fall back recommendations to match compelling products and offers to visitors when behavioral data is unavailable

Intelligent Offer 4 will be available on 1 June, 2009.

“Online businesses are experiencing a sea change: there’s more data to analyse every day, the online and offline world are converging and social media is putting greater control into the hands of consumers,” said Kevin Mackin, general manager for Coremetrics, ANZ. “Against this backdrop, today’s enhancements are designed to make it easy for marketers, merchandisers and product line owners to continually optimise their programs through integration, interoperability and shared services.”

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value.

Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.au or call (Aus) 1800 69 CORE or (NZ) 0800 69 CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.php.

Media and analyst enquires:
Frances Ward
Solid Ink Communications for Coremetrics
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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