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Press Releases

2010 report shows web analytics on the rise in Australia

Coremetrics launches new iPhone app, continues pursuit for leadership

Melbourne, 3 May 2010 – The recently released 2010 Australian Web Analytics Report, conducted by Bienalto (www.bienalto.com), shows a sharp increase in local businesses engaging web analytics companies to boost sales and conversion, with Coremetrics recording the strongest rise amongst its paid service peers. The company enjoyed a significant jump from 7th to the 4th most implemented web analytics solution in the country.

Kevin Mackin, Coremetrics' general manager for ANZ, commented on the results, "We are thrilled to see such a noteworthy increase in the uptake of Coremetrics, and web analytics generally, in the last 12 months. It's a clear indication that Australian businesses have a growing interest in utilising the web to increase sales. And whilst a free service may prove useful in the beginning, it seems many companies are adopting paid tools so they can extract more intelligent, in-depth data that they can own and trust, and therefore make more powerful marketing decisions."

Further cementing the organisation's dedication to the local market and in response to direct customer feedback, Coremetrics today launched Coremetrics for Mobile™, a free application available at the iPhone App Store. Coremetrics can now give marketers and business leaders access to real-time analytics information on the run whether they're using an iPhone, iPad, BlackBerry or Android device.

"Marketers are under tremendous pressure to understand what works and make quick adjustments to optimise the return on marketing dollars spent. To be successful, they need to revise and interpret data at any given time. With our app for iPhone, executives can make quick, on-the-spot adjustments no matter where they are, which means marketing dollars are going to be driven further and produce greater results," explains Kevin Mackin.

Available for free at the ITunes store, Coremetrics for Mobile™ features include:

• Easy access: Leverage iPhone's intuitive interface to access all analytics metrics and use standard iPhone gestures to zoom in on critical performance areas.
• Real-time site analysis: Take decisive actions by monitoring site metrics, articles, products, marketing programs, product sales and events.
• Real-time competitive intelligence: Benchmark website performance against industry leaders and peers to uncover areas with significant conversion and business potential.
• Trend analysis: Select date ranges to monitor hourly, daily, weekly, monthly, quarterly and annual trends.
• Funnel analysis: Analyse visitor progress through key conversion funnels.
• iPad and mobile sales metrics: Measure the success of sales generated on mobile devices and gaming devices.

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics' Software as a Service (SaaS) to optimise their online marketing. Coremetrics' integrated marketing optimisation solutions include real-time personalised recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com.au or call (Aus) 1800 69 CORE or (NZ) 0800 69 CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Media and analyst enquiries:
Frances Ward
Solid Ink Communications for Coremetrics
Tel: +61 (0)413 789 335
Email: frances.ward@solidink.com.au

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